A classic multihyphenate,
Linda Arroz is an author, speaker, storyteller, advisor, and actor.
Arroz was the first plus sized spokesmodel to get a contract with a major brand, the Spiegel Catalog, kicking off her career as a TV personality, eventually appearing on, and often producing, hundreds of TV segments, including Good Morning America and Entertainment Tonight.
Writing articles and working as a Hollywood stylist for print and TV commercials, segued into publishing, where she became the editor in chief of several fashion magazines. She was a regular spokesperson on air at both HSN and QVC.
During the first dot com era she founded Makeover Media, a boutique public relations’ agency. Focusing on providing creative problem solving, strategic planning, public relations, and content creation, firmly established Makeover Media as a lifestyle think tank in the realm of luxury lifestyle and tourism.
An early adaptor, her efforts paid off in 2000, when she found herself at the helm of one of her client’s projects, Real Size dot com, an online hybrid portal for women, with high tech features like “click to shop,” allowing consumers to shop online, directly from the editorial layouts.
From blog to book deal - one of Arroz’ recession era blog posts, “Broke is the New Black,” caught the attention of a London publisher, resulting in a book deal. “Affordable Couture,” a savvy shopper’s guide to couture and vintage clothing, was published in 2012. She was 58.
Along with working for clients at Makeover Media, Arroz writes for an Italian fashion and art magazine, has started a vintage chair makeover project called Thrones, and is learning to fly a drone.